| |
26 March 2010
The first official data relating to
digital radio broadcasts in Australia was released by Commercial
Radio Australia this week, showing six months after the consumer
launch of digital radio in the five state metropolitan capitals
of Sydney, Melbourne, Brisbane, Perth and Adelaide, there are 449,000
people listening to digital radio in an average week, around 104,000
digital radios in the market and 80% of people who own a digital
radio would recommend it to a friend.
The Digital Radio Industry Report released by CRA includes data
from the official radio industry audience measurement survey company,
the Nielsen Company, consumer electronics market research company,
GfK, and market researcher, the Hoop Group. Read the full report
here.
There has been extensive online media
coverage of the Digital Radio Industry Report which has been positive
and supportive of the results achieved just six months after the
consumer launch.
Take a look at some of this coverage which has been posted on the
Digital Radio Plus Facebook page here.
Commercial Radio Australia's Chief
Executive Officer, Joan Warner provided detailed report information
to a full room as the radio stream's keynote at the Australian Broadcasting
Summit on Tuesday in Sydney. Read the full report here.
DMG's Chief Executive Officer, Cathy O'Connor and Austereo's Head
of Digital Strategy, Jeremy McVean also shared their network's digital
strategies and approaches.
There were a selection of digital
radio receivers on display at Commercial Radio Australia's, Digital
Radio Plus stand at the Summit. Featured on the stand was the touch
screen Pure Sensia showcasing, DAB+ slideshow capability. More here.
If you're not a Digital Radio Plus
Facebook fan, make sure you join to get all the latest news and
industry updates! If you're on Facebook become a fan of the Digital
Radio Plus page here.
As well as listening to all the stations
you know and love on DAB+, you can receive a number of digital only
radio stations live to air without any plans or download fees. There
are up to 16 new digital stations on-air in each market which cater
to a variety of tastes.
Some of the latest commercial stations are:
• Radio GaGa - a pop-up station celebrating Lady Gaga’s Fame Monster
tour of Australia.
• The Crack - A comedy and music station.
• The Buckle - Great country music.
• Classic Hits Live - Hit artists live in concert.
Plus more to be announced soon! Stay updated via the DRPlus Facebook
page or website.
As new digital radio stations switch
on, receivers should be auto-tuned. By doing a full scan of your
radio regularly you won't miss any new Stations! Simply follow the
prompts on your receiver menu, or manufacturers have outlined some
here
on how to do that.
Leading manufacturers and retailers
of digital radios met with the radio industry in Sydney last month
to discuss the ongoing promotion of digital radio and welcome new
representatives from Sony, Phillips, Denon and Target to the Broadcasters,
Retailers and Manufacturers Digital Radio Advisory Group.
Manufacturers and retailers discussed on-going promotional ideas
and the importance of promoting the new DAB+ programming available
on digital radio. More here.
|
|
|
