News Archive

News for 2010

Radio industry reveals biggest campaign since digital launch
15 November 2010
The radio industry launched its digital radio Christmas campaign today, implementing its biggest promotion since the technology began last year with the announcement of the new Christmas radio ad campaign, Westfield Shopping Centre demonstration kiosks and online banner ads. The six week three pronged campaign worth over $3 million begins today with a series of six new radio ads promoting digi...
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Koffee & Radar Radio win Best New Digital Radio Format at Radio Awards
16 October 2010
Koffee from DMG Australia and Radar Radio from Austereo, jointly won the Best New Digital Radio Format category at the 22nd annual Australian Commercial Radio Awards announced this evening at a glittering event at Crown in Melbourne. A new category this year, Best New Digital Radio Format, recognises the innovation and development of digital radio in Australia. Hamish and Andy, Austereo&rsquo...
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Father’s Day ad campaign for digital radio
18 August 2010
Buoyed by a spike in sales figures over the Mother’s Day cycle, Commercial Radio Australia (CRA) will launch a new series of radio and online advertisements promoting digital radio as a great Father’s Day gift. The three week campaign will begin this week and run through to Father’s Day on 5 September across 42 commercial radio stations and on their websites in the metropolit...
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Digital radio trial on air in Darwin
13 August 2010
Commercial Radio Australia and Grant Broadcasters Pty Ltd announced that a trial of DAB+ digital radio would begin in the Northern Territory capital of Darwin today. Hot 100 and Mix 1049 and a digital only service called Top Country Digital will begin broadcasting in DAB+ from the start of the trial and an additional new digital only station will follow shortly. Commercial Radio Austral...
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Radio industry celebrates one year of digital
6 August 2010
The radio industry celebrates one year of digital radio on air at full power in Adelaide, Sydney, Melbourne, Brisbane and Perth today, with the latest data showing there are 523,000* people listening to digital radio in an average week and three times the predicted number of digital radios in the market at nearly 150,000**. This time last year, Australian commercial and public radio broadcaste...
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Ten digital radio stations now on air in Canberra
22 July 2010
Commercial radio stations 2CA, 2CC, Mix 106.3, 104.7 Hit Music, plus multicultural and multilingual stations SBS Radio 1 and SBS Radio 2 began DAB+ digital radio trial services today. In addition, Canberra listeners can now hear for the first time four extra commercial digital only radio services – Radar Radio, Classic Hits Plus, my Canberra Digital and Hot Country Canberra Digital...
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Commercial radio takes the automotive industry for a digital drive
18 June 2010
Commercial Radio Australia (CRA) will host a group of leading automotive industry executives in Sydney and Melbourne, taking them for a test drive around both cities to experience DAB+ digital radio as part of an automotive industry digital radio workshop. Key executives from leading car manufacturers will participate in the workshops that will provide; an update on DAB+ digital radio internat...
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